Dynamic and always in flux, the SEO industry is one that is rife with change year to year. And 2014 was no different. Provided below are some of the biggest changes that hit the industry since last January. Cutts Cuts Out Show us a search marketer who doesn’t like Matt Cutts and we’ll show you a bad search marketer. As the head of Google’s Web Spam team, Cutts isRead more
Google's search algorithm is almost constantly changing. One of the search engine's most recent changes, termed Panda 4.1, went into effect at the end of September, announced on the Google+ page of Pierre Far, and shared by Matt Cutts, the Googler in charge of web quality, web spam, and search optimization. The original post notes that the update affected somewhere between 3% and 5% of search queries, often improvingRead more
Google's Webmaster Central Blog recently announced that the search engine was enhancing its secondary search box for site-specific results. As the Webmaster blog explains, the "sitelinks search box" is meant to make it easier for users to find a specific page on an organization's website. For example, a search query for "youtube" returns a list of results as well as another search bar labeled "Search youtube.com" with which usersRead more