What's the best way to advertise on social media — Search Engine Optimization (SEO) or Pay Per Click? According to a survey by Social Media Examiner, 65% of marketers choose SEO, making it the second most preferred strategy. Direct e-mail marketing was first at 87%, while PPC languished in sixth place at 38%. SEO scored highly because it's an organic approach. Instead of inducing consumers to click away fromRead more
