Building a great Paid Search campaign takes time. The longer you run a campaign, and the more insights you gather from that campaign, the better off you’ll be when it comes to driving paid leads to your website. Unfortunately, when budgets are tight or vacancy rates are low, many apartment communities question whether or not they should continue running Paid Search campaigns through platforms like Google AdWords. This makesRead more
If you're in search of an advertising campaign for your apartment community or property management website that can guarantee impressions and clicks, consider Pay-Per-Click advertising. Commonly referred to as PPC, this unique form of online marketing allows advertisers to purchase paid listings within search engine results. The advertiser (in this case, you, the client) agrees to pay the search engine every time a paid search ad is clicked on.Read more