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This Year in Apartment Marketing: A Look Back at Some of the Biggest Changes of the Year, and What’s to Come in 2016

Effective apartment marketing has always been about discovering what works and what doesn’t work, and appropriately refining strategies based on those findings. As we close out 2015, we thought it would be a good idea to share what we’ve learned over the past year. Here’s a look at what has changed, as well as what may be in store for the year ahead. Mobile-geddon Judged the Internet It’s hardRead more

Why Search Engine Optimization is King

What's the best way to advertise on social media — Search Engine Optimization (SEO) or Pay Per Click? According to a survey by Social Media Examiner, 65% of marketers choose SEO, making it the second most preferred strategy. Direct e-mail marketing was first at 87%, while PPC languished in sixth place at 38%. SEO scored highly because it's an organic approach. Instead of inducing consumers to click away fromRead more

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