Hilton Hotels is witnessing incredible bumps in both conversion rates and Return On Investment since launching Google’s newest version of the Hotel Ads feature, according to an article by ClickZ reporter Emily Alford. While an earlier version of Hotel Ads has existed for some time, the search company quietly released an algorithm update in November of 2014 that has since disrupted the user flow of major travel sites likeRead more
Pay Per Click (PPC) advertising is paid Search Engine Marketing (SEM) that helps your apartment community or property management website appear in search engine results instantly. This form of advertising is “Pay for Performance”, meaning you only pay when your ad is actually clicked on. Plus, PPC advertising is very flexible, and gives you complete control over your budget and how much you pay per click. You can changeRead more