Reviews posted to Apartments.com, the largest Internet Listing Service in the country, can now be monitored and managed via the Respage Dashboard. Launched in February, the new partnership makes it easier for property management firms to control the online reputations of their apartment communities. Respage’s proprietary dashboard currently allows its users to monitor their online reputations across a number of popular social networks and websites, including Facebook, Yelp, andRead more
Online reviews matter. This blog has previously uncovered some daunting facts about review influence, such as the fact that 92 percent of consumers read online reviews, and that only 13 percent of consumers will consider using a product or service that has a one or two star rating. However, it should be noted that not all review sites are treated equally. Here’s a look at which review sites areRead more
Earlier this week, Respage CEO Jackie Koehler received an email from Myles Anderson, the CEO of UK-based BrightLocal. Myles and his team previously provided us with incredibly informative statistics regarding the role that review sites play in customer acquisition, so we were extremely excited to learn that BrightLocal had recently published the results of their 2015 Local Consumer Review Survey. While the following facts are sourced from a surveyRead more
Photo Credit: Earth-Touch Lion Botswana By Cojharries | CC BY-SA 3.0 The tragic slaying of Cecil the Lion dominated headlines this week as the Internet aimed its collective vitriol at Dr. Walter Palmer, the Minnesota dentist who paid $55,000 to hunt the rare, black-maned cat. Regardless of how you feel about the issue, the events that followed provide a valuable lesson in online reputation management and the role thatRead more
Improving your apartment community's online image can result in more lease signings and a lower vacancy rate. With that in mind, we've created the following list of tips for enhancing your community's online reputation. #1: Encourage Reviews Developing a large list of informative and positive reviews takes time, but your efforts pay off in the long run. Review sites are often the first listings that appear under your mainRead more
Online review sites are increasingly influencing consumer behavior. According to a Search Engine Land Study conducted in July of 2014, nearly 88 percent of consumers trust online reviews. That number is up 9 points from 79 percent in 2013, and 16 points from 72 percent in 2012. With such significant strides over the past two years, there’s no reason to believe this trend will slow down soon. It isRead more
Your apartment community received a bad review online. Now what do you do? In an increasingly connected world, ignoring that bad review is not an option. According to a recent study, almost 70 percent of prospective residents look at ratings and reviews while searching for an apartment. The same study found that a similar percentage of those searching for apartments expected communities to respond to these reviews. So whileRead more
As part of our ongoing efforts to bring clients the best dashboard alert system in the industry, Respage now integrates with multifamily listing site Rent.com. Beginning January 30, 2015, this new feature is available free of charge to all Respage clients who have activated Ratings & Reviews on their Rent.com listings. The newest addition joins the already extensive lineup of the Respage dashboard, which allows clients to track reviewsRead more
Online reviews can have a direct influence on whether a tenant chooses to rent from you. One study showed that more than seven in ten renters check online reviews, and they're also interested in seeing whether properties make timely replies to complaints and compliments. Respage's new Review Response service aims to help the multifamily community respond to reviews. Review Response consists of reputation specialists who will monitor your reviewsRead more