Apartment marketers who work with 55+ communities don’t have too many options when it comes to social advertising. After all, it’s quite uncommon for a Baby Boomer to have an Instagram account. And you can completely forget about Snapchat. But there is one social network that has captured the attention of Boomers: Facebook. As of 2016, roughly 30 percent of Boomers had active Facebook accounts, and that number isRead more
Facebook recently found itself at the center of a Fair Housing Act controversy after a group of users filed a class-action lawsuit claiming the social network’s ad technology is used to racially discriminate against housing applicants. Although Facebook was quick to announce it would work on ways to prohibit racial discrimination in housing and employment ads, it’s proposed solution still has holes. How it All Started The controversy canRead more
Apartment marketers who fish for pageviews with clickbait can soon expect a lighter catch. According to a Thursday announcement from Facebook, the social network plans to display clickbait headlines less frequently in users’ News Feeds. The update represents yet another move in Facebook’s larger strategy to improve the News Feed user experience. In late June, a similar announcement revealed business page content would appear less frequently in News FeedRead more
People hate ads and it’s all our fault. Need proof? Check out this article from Search Engine Watch. In it, author Leonie Mercedes reveals some pretty scary statistics regarding the rise of ad blockers. For example, AdBlock Plus – which is just one of many ad blockers out there – registered 100 million active users in 2016. That’s 100 million devices that marketers can no longer serve ads to.Read more