Your apartment PPC ads might look different in the coming months. But don’t worry. This change is for the better. Earlier this year, Google rolled out a new AdWords format dubbed Expanded Text Ads. This format was experimental at first and served as a compliment to the original Standard Text Ads format. But according to a statement issued by the search company, Expanded Text Ads will replace Standard TextRead more
Securing a higher position in Google almost guarantees that your website listing will get more clicks. And because more clicks translates to more traffic and conversions, multifamily marketers are willing to pay a lot of money to gain higher positions. But what if we told you that you could boost your apartment PPC positions without raising your bid price? Believe it or not, ad spend isn’t the end-all-be-all ofRead more