The Respage Blog | Multifamily Marketing Strategies, Ideas, and News

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Multifamily marketing tips, tools, resources, cat gifs and so much more. Created by our team, for yours.

Facebook Users Can Now Comment on a Page Without “Liking” It

We all want to be liked, but on Facebook, at least, it's not what it used to be. 'Liking' a Facebook page used to unlock it, allowing users to post on its wall and comment on its updates. But now everyone can join the conversation, so 'likes' aren't an effective way to judge your popularity. With the restriction gone, your wall will be a livelier place-meaning you should monitorRead more

4 Walls CEO Ellen Thompson Featured in Bloomberg Businessweek

We are pleased to announce that Ellen Thompson, CEO of 4 Walls, Respage's parent company, was recently featured in a Bloomberg Businessweek article about business mentors. Visit the 4 Walls Blog for the full announcement.

Three E-Mail & Social Media Marketing Tips for the Multifamily Industry

Email and social media marketing is a cheap and easy way to spread the word about special events in your community. But be careful. There's more electronic marketing than ever, and without some thought your ads will get lost in the crowd. Keep these three simple tips in mind when launching your next campaign.  

4 Walls Announces Weekend Coverage for Respage Customers!

Things happen in your community seven days a week. Maybe a pipe bursts on Saturday morning, and you want to tell your residents you're on the job. Or you're holding an event on Sunday-and you forgot to send us the post on Friday afternoon. And what about resident concerns? Why should they wait until Monday for an answer? Don't worry. We can help. On September 10, 2011, 4 WallsRead more

What is Respage, Anyway?

Respage reduces the time it takes to manage multifamily social media initiatives. While it's best for apartment professionals to manage social media initiatives in house, sometimes it's simply not realistic or as cost effective to do everything yourself. We're here to help you use social media to connect with your community, improve SEO and increase resident retention. Click here to watch our updated Flash presentation which highlights the many servicesRead more

Facebook’s New Ad Guidelines: The Full Story

Facebook’s new ad guidelines don’t contain any drastic changes. They essentially clarify what’s been there all along. The biggest change allows brick-and-mortar casinos, legal gaming establishments and state/national lottery commissions to advertise on the site. Of course they must follow applicable laws and rules, and the ads must target age-appropriate users. Online gaming still can’t be advertised in the US, but with prior approval Facebook may post these adsRead more

Happy Labor Day!

Wishing you a very happy Labor Day and a relaxing weekend!

4Walls Named Philadelphia 100 Winner!

4Walls is happy to announce that we're part of this year's Philadelphia 100. An annual project conducted by the Entrepreneurs Forum of Greater Philadelphia, the Philadelphia Business Journal, and the Wharton Small Business Development Center, the Philadelphia 100 tracks the 100 fastest growing privately-held businesses in the Delaware Valley. The integrity of the selection process and the resulting list makes the Philadelphia 100 one of the most prestigious businessRead more

Say Goodbye to Facebook Check-In Features

According to Technolog on msnbc.com, Facebook recently announced that they will be removing their “Places” check-in feature to replace it with a more “general location-tagging feature” that will allow users to tag places even if they’re not using a mobile device.  Many of the features associated with “Places” will also be updated.  We’ve recently noticed that instead of “check-ins,” it now says, “were here”: The new location-tagging feature willRead more

4Walls Spotlight: Meet Justin S.

Name: Justin S. Position: Co-Editor & Content Manager, Head Writer How long have you been with 4Walls? 9 months What’s a typical day like for you? I spend a lot of time meeting with corporate clients, learning about their businesses, their customers, and where they see themselves in the future. This helps me create a strong campaign and ‘speak’ with their voice. If I’m not doing that, I’m researching.Read more

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