'Does social media turn into leads and leases?' Customers ask us this question a lot, and we have to say 'probably not.' Other than Craigslist (which isn't technically social media) and generating resident referrals through posts, social media generally doesn't create leads. We track leads for about 400 client communities, and our data shows that six social media-based leads per community per year is a good number. Why? ProspectiveRead more
