A Brooklyn-based moving company received a brutal schooling in online reputation management yesterday after a fallout with Emmy-nominated actor Tituss Burgess. The actor, who is most known for his role on the Netlix original comedy Unbreakable Kimmy Schmidt, posted the following Yelp review for Frank’s Express, a local moving company, late Wednesday: “My name is Tituss Burgess. Im an Emmy Nominated Actor for Unbreakable Kimmy Schmidt currently streaming onRead more
Online review sites are increasingly influencing consumer behavior. According to a Search Engine Land Study conducted in July of 2014, nearly 88 percent of consumers trust online reviews. That number is up 9 points from 79 percent in 2013, and 16 points from 72 percent in 2012. With such significant strides over the past two years, there’s no reason to believe this trend will slow down soon. It isRead more