Online reviews matter. This blog has previously uncovered some daunting facts about review influence, such as the fact that 92 percent of consumers read online reviews, and that only 13 percent of consumers will consider using a product or service that has a one or two star rating. However, it should be noted that not all review sites are treated equally. Here’s a look at which review sites areRead more
When it comes to online reviews, the majority of multifamily property managers say they respond. This is according to a recent 4 Walls survey of almost 300 multifamily property managers across the country. Seventy-eight percent of survey responders say they write replies to reviews on many popular review sites. And, of those, 67 percent said they reply to all reviews. Only 3 percent said they respond to positive reviewsRead more