Attaching yourself to an Internet trend is about as wise as attaching yourself to a Game of Thrones character. In the world of online marketing, there’s no certainty that what’s here today will remain here tomorrow. Things change quickly. No trend is safe. Valar Morghulis. It’s with this in mind that we say farewell to the F-Pattern, and all of the tricks that search marketers previously used to makeRead more
A recent study done by The Economist Intelligence Unit and Lyris found that email still has more leverage in the purchasing process than social media or blogs. The report found that there is a disconnect between what marketers think customers want and what customers actually cite as having the most sway in the buying process. While customers like social media for promotional purposes, they strongly preferred to learn aboutRead more