Multifamily Online Marketing Archives - Respage

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Don’t Ditch Your Blog! Consider These 3 Questions Before Scrapping Your Community’s Most Important Marketing Asset

Posted on October 29, 2015

With all of the emphasis that today’s marketers place on social media, search engine optimization, and content marketing, it’s easy to understand why some apartment communities are reluctant to embrace blogging. But while this early Web 2.0 term may seem antiquated in 2015, the practice of blogging is actually more important than ever. In fact, it’s not a stretch to say that a company’s blog is the backbone toRead more

7 Mind-Blowing Facts about Online Reviews that Everyone in the Multifamily Industry Should Know

Posted on August 28, 2015

Earlier this week, Respage CEO Jackie Koehler received an email from Myles Anderson, the CEO of UK-based BrightLocal. Myles and his team previously provided us with incredibly informative statistics regarding the role that review sites play in customer acquisition, so we were extremely excited to learn that BrightLocal had recently published the results of their 2015 Local Consumer Review Survey. While the following facts are sourced from a surveyRead more

How the Newest Google Trends Update Works Wonders for Your Apartment Marketing Strategy

Posted on June 25, 2015

We’re a big fan of data-driven insights. So when Google announced last week that it had updated its Trends tool to deliver cleaner data sets in real-time, our geek levels reached an all time high. For those readers who are not data-junkies, Google Trends is a free tool that allows anyone to collect insights about trending stories around the web. With Google Trends, you can search for a specificRead more

3 Common Digital Marketing Mistakes that Will Cost Your Community New Sales Leads

Posted on June 18, 2015

Despite the popularity of Search Engine Optimization in today's marketing circles, there are still plenty of businesses that aren't doing all they can to run effective SEO campaigns. To make sure you get the most out of your digital marketing efforts, we've highlighted three of the most common mistakes you can make when marketing your apartment community online. Mistake #1: You're Not Optimizing Your Pages Failing to properly labelRead more

How Apartment Management Companies Can Take Advantage of Facebook’s Newest Feature

Posted on June 8, 2015

Photo Credit: Facebook F8 Conference- Newsfeed QA team survey by Ian Kennedy | CC BY-SA 2.0 Social media cemented its status as a reliable source for news several years ago. But as the technology further develops, and more and more people join social networks, it appears as though social media websites will become the future of news delivery. Facebook’s most recently added feature serves as further proof that we’reRead more

3 Valuable Tips for Successfully Improving Your Apartment Community’s Online Image

Posted on May 19, 2015

Improving your apartment community's online image can result in more lease signings and a lower vacancy rate. With that in mind, we've created the following list of tips for enhancing your community's online reputation. #1: Encourage Reviews Developing a large list of informative and positive reviews takes time, but your efforts pay off in the long run. Review sites are often the first listings that appear under your mainRead more

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