That which isn’t measured isn’t managed. Such is the case with Craigslist ads. Craigslist’s recent decision to disallow html means that many of your posting tool’s tracking capabilities won’t work, so you’re left to do it yourself. That’s not a bad thing. Manual audits ensure that posts are done, and done properly. Here’s how it’s done: From the Craigslist city page, type the property name and search ‘All Housing.’Read more
Last week, Craigslist eliminated the use of most HTML in posts. This means: • No more links to your website • No more images in your post • Tracking that relied on links or images won't work • If you were using HTML ads or posting tools, you need to rewrite your ads. Techies take note: TABLE, DIV, SPAN and CENTER tags are also disallowed. So where do weRead more
You've submitted your apartment ad to Craigslist, and the Craigslist dashboard says it's published. But even though it's listed as active, it might not be there. Go on, take a look. Can't find it? You've been 'ghosted,' and you need to figure out why. Ghosting is Craigslist's way of controlling spam. It's an automated process, and sometimes legitimate posts get caught in the ghosting filter. If you're getting consistentlyRead more
Craigslist is a free advertising platform that puts your available apartments in front of potential renters at the time that they're looking for their new home, and the multifamily industry is using it more than ever before. Successful Craigslist posts are easier than you might think. Follow these simple tips to create an effective Craigslist marketing campaign, and check back next month for even more helpful tips.