The second largest demographic cohort behind Millennials, Baby Boomers represent a prime marketing target for apartment communities. This is especially true as the generation enters retirement age, a time that is ripe for switching up the environment and moving somewhere new. To help you reach this growing population, we constructed the following quick guide to show you where Boomers are moving, what they look for in a property, andRead more
Improving your apartment community's online image can result in more lease signings and a lower vacancy rate. With that in mind, we've created the following list of tips for enhancing your community's online reputation. #1: Encourage Reviews Developing a large list of informative and positive reviews takes time, but your efforts pay off in the long run. Review sites are often the first listings that appear under your mainRead more