The Respage Blog | Multifamily Marketing Strategies, Ideas, and News

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Multifamily marketing tips, tools, resources, cat gifs and so much more. Created by our team, for yours.

Respage: Our Eyes Are Open

Posted on June 14, 2012

Social media never goes to sleep. But you have a property to manage, and you can't always duck away from your residents to check Facebook or Twitter comments. Let Respage do it for you. If you choose, we'll monitor your social media pages up to seven days a week, responding to comments as they come in. You don't even have to log in to see them, because we e-mailRead more

Respage Express: Go Faster

Posted on June 7, 2012

You’ve been in the multifamily industry for a long time. You got in on the ground floor of social media, and you know how to make it work for you. Still, serving residents and growing your business takes time. That’s why we created Respage Express. Respage Express is our self-service social media management tool created especially for multifamily professionals. You know what your audience wants, and when they wantRead more

BREAKING NEWS: Facebook Changes Admin Structure

Posted on June 1, 2012

As of today, all Facebook administrators are not created equal. If your apartment community maintains a Facebook page, this is a welcome development. Previously, all admins had the same powers; one admin could even remove another, which left pages open to hijacking by disgruntled employees. Now, Facebook has instituted a five-tiered admin structure, detailed in the chart below: Powers are allocated according to responsibility, with only the 'Manager' controllingRead more

Facebook Now Offering Promoted Posts

Posted on May 31, 2012

Last week Facebook started rolling out its promoted posts feature to page administrators. Here are the basics: Promoted Posts let you amplify your status updates. For a fee, Facebook guarantees that your post will show up in the feeds of people who've 'liked' you. You have access to this tool when you see a 'Promote' option next to your status update box. (The tool kicks in once you hitRead more

Reputation Management Analytics: The Respage Difference

Posted on May 11, 2012

For the past two months, we've studied every social media comment and mention for clients that use our moderation services. That's over 3,500 comments, and they've taught us a few things. First, preliminary numbers confirm that social media isn't a big source of leads, with them making up only 3.6% of comments and mentions. But here's the good news: for the multifamily industry, social media pages function as bustlingRead more

Employee Spotlight: Meet Jamie Steinheiser

Posted on May 9, 2012

Name: Jamie Steinheiser Position: Sales How long have you been with 4Walls? March 2011 What’s a typical day like for you? Prospecting for companies who might benefit from our services, demonstrating our products and discussing how we can help properties retain residents and generate leads from social media and Internet marketing. What’s the best thing about your job? I love talking to people and meeting new people every day.Read more

Introducing Respage Express

Posted on May 4, 2012

Got the hang of social media, but need a helping hand? Try Respage Express, our self-service tool. It lets you post social media updates, monitor multiple accounts, manage your reputation and perform analytics, all from our easy-to-use content management system. Check out the slides below to learn more about how Respage Express can help you: What Is Respage Express? View more PowerPoint from Respage  

Respage Survey Reveals Most Multifamily Social Media Engagement Is ‘Transactional’

Posted on April 30, 2012

One of Respage's great features is its hand-scored reputation management system. For two months, Respage has categorized over 3500 social media comments and mentions for its clients using our content moderation services. After crunching the numbers, we've discovered that most social media mentions in the multifamily industry are neither positive nor negative. They're 'transactional.' Want to learn more? Click here to read Ellen Thompson explain the numbers over atRead more

Facebook Breaks 900 Million Users

Posted on April 25, 2012

In documents filed with the Securities & Exchange Commission (SEC) in advance of its initial public offering, Facebook revealed that it now has 901 million monthly active users, compared with 680 million just a year ago. The documents also state that over 500 million users engage with the site on mobile devices. By any measure, this is an astonishing rate of growth. To put it in perspective, the currentRead more

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