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online-reputation-management-tools-and-best-practices

Apartment Reputation Management is Alive and Well: Getting the Most Out of Review Sites in Late 2017

Posted on November 3, 2017

Online reputation management certainly isn’t the newest or sleekest thing in apartment marketing. If you’re like most multifamily professionals, online reviews have played a role in your branding strategy for quite some time. But age is no indicator of strength. We should never doubt the power of a strategy simply because it’s no longer new or exciting. Furthermore, we should never assume that what worked in the past willRead more
Apartment Marketing Geofencing

An Explainer On Geofencing For Multifamily Marketing

Posted on October 23, 2017

There’s no doubt about it — geofencing is a trending buzzword in the multifamily industry. A recent survey of more than 100 apartment marketing professionals found that 20% had started using geofencing to target prospects within the past year. And, more and more digital marketing agencies are adding it to their array of options aimed at multifamily clients. While location-based technology offers new ways for marketers to reach customers,Read more
Hola-Spanish-Chatbot

3 Reasons Spanish-Speaking Multifamily Chatbots Are A Smart Move in 2017

Posted on October 2, 2017

Last week, Respage announced that our revolutionary multifamily chatbots can now ‘speak’ Spanish. As a follow up to that announcement, we wanted to clarify what prompted us to build this technology. Check out the following three reasons why Spanish-bots are a growing multifamily necessity in 2017. The United States Has A Large (And Growing) Spanish Speaking Population Aside from English, Spanish is the most widely used language in theRead more
Girl-texts-apartment-chatbots

Apartment Communities & Colleges Share A Common Marketing Success Strategy: Chatbots

Posted on September 25, 2017

What do applying for college and applying for an apartment have in common? First, they both involve big decisions to make, forms to fill out, documentation to secure, money to fork over. Second, they both lean heavily toward younger people. And finally, both are looking to artificial intelligence-driven technology to help streamline their processes. Specifically, chatbots. In the higher ed camp, there’s Pounce. Georgia State University launched this textRead more
chatbots-conversions-and-leads

We Analyzed 11 Multifamily Chatbots Over a 2-Week Period, and the Results are Incredible

Posted on September 22, 2017

Respage multifamily chatbots are spreading like wildfire. Trust us when we say we’re extremely happy about that. In fact, the only thing that makes us happier is looking at all the data that shows how successful they are at helping our clients. To spread some of that joy, we put together the following insights from a recent study we conducted. The study took a look at chatbot data forRead more

What’s Hot and What’s Not in Apartment Marketing

Posted on August 21, 2017

Social media, pay-per-click advertising and email marketing are hot. Craigslist and ILS are not. These were the biggest takeaways from a recent Multifamily Insiders marketing strategies survey of more than 100 apartment professionals. A whopping 77% said their use of social media has increased compared to last year. This makes perfect sense when you consider that one-third of millennials (also known as “the rental generation”) say social media isRead more
apartment-chatbots-here-to-help

Apartment Chatbots: Here to Help, Not to Take Your Job

Posted on August 8, 2017

It’s a scenario that’s been a pop culture fixation and a familiar trope of sci-fi writers: Artificial intelligence has become so advanced that bots overthrow the human race. The reality (at least in 2017, anyway) is that AI — chatbot technology in particular — is a tool that can be used to make our lives easier. Industries across the board are exploring ways to apply it, and customer serviceRead more

The Respage Multifamily Chatbot: An Ultimate Guide

Posted on August 2, 2017

Respage launched the first ever multifamily chatbot in late May of this year. Two months have past since that launch date, and over that short time we’ve deployed the amazing little chatbots on apartment websites across the country. This article not only explains what our multifamily chatbots are and why they’re necessary for today’s renters, it also highlights several success stories to show you real world examples of how prospectsRead more

Facebook Is Placing Major Bets On Chatbot Technology And Multifamily Should Pay Close Attention!

Posted on June 9, 2017

Facebook recently extended its “Click to Messenger” button to Instagram, further signaling the social network’s push towards a universal use of its Messenger app. The move coincides with an industry trend that shows social users increasingly prefer personalized experiences over standard, static pages, and suggests that Facebook foresees a future where online experiences heavily rely on chatbot technology. But before we get into why that is and how multifamilyRead more

Want a 39% Lift in Social Post CTR? Try This Apartment Marketing Tip!

Posted on June 5, 2017

Ever notice how the links you post to social media pull text and images from the linked page? If you’re an apartment marketer, the answer is a definite yes. But you’ve probably also experienced times when social links don’t pull anything at all. This may not seem like a big deal. But the truth is link presentation can make all the difference in your social media exposure. In thisRead more

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