Posted on March 8, 2013
To enter the Sweepstakes, Like our Facebook page and then look for the Sweepstakes tab (image shown below) located on our Facebook page to enter. Sweepstakes ends April 30, 2013.
Posted on March 7, 2013
Once again, Facebook has decided that in order to stay relevant to its users, an update is in order. But unlike the Timeline update that took place last year, which completely overhauled the appearance and functionality of profiles and business pages, this update is intended to allow users to have better control over the stories they see in their News Feed. Amongst other possible features, rumors suggest that usersRead more
Posted on March 5, 2013
As Facebook moves toward an unprecedented level of sharing, protecting your privacy is more difficult than ever before. Check out The New York Times' brief and clear primer on how to safely manage your content.
Posted on March 1, 2013
Carmel Parters is a premier national real estate company who recently took on the challenge of increasing their Facebook "likes." With the help of Respage's Facebook Sweepstakes app and a successful email marketing campaign, Carmel Partners were able to increase their number of Facebook "likes" from 799 to 1,543 in just one day. Find out more about their Facebook success here.
Posted on February 19, 2013
Social media pages should be your community's 'town square,' a place for neighbors to gather, share, laugh and catch up on the latest news. Respage makes it easier with our new Chit Chat feature, brief posts designed to start conversations and help people make friends. They might invite the audience to share a personal story, answer a riddle, or chime in with local knowledge. The possibilities are endless, andRead more
Posted on February 7, 2013
Between sales and seasonal turnover, retail websites change frequently. But on Pinterest, where users can pin and re-pin images indefinitely, this translates to lots of dead links. Policing them all is impossible, so how do retailers keep their Pinterest audience engaged? AdWeek recommends some easy fixes, like keeping old product pages live or offering Pinterest users coupons when they land on discontinued products. Read the full story here.
Posted on January 31, 2013
It has long been Facebook policy that users must use their real names. Founder Mark Zuckerberg says that this is essential for the open, generous climate he's trying to foster; for him, aliases go against the purpose of social media. He may have a point, but he's also trying to make money by matching identities to consumer behavior. The real names policy has always been loosely enforced — untilRead more
Posted on January 22, 2013
'Does social media turn into leads and leases?' Customers ask us this question a lot, and we have to say 'probably not.' Other than Craigslist (which isn't technically social media) and generating resident referrals through posts, social media generally doesn't create leads. We track leads for about 400 client communities, and our data shows that six social media-based leads per community per year is a good number. Why? ProspectiveRead more
Posted on January 18, 2013
It seems like new ratings and reviews sites pop up almost every month, in addition to industry standards like ApartmentRatings.com and Yelp. With all the potential locations for reviews of your apartment community, we want to know how you manage your reputation online. We've tried to keep it as short as possible, and as usual, survey participants get the results for free! (If you are not a property management companyRead more
Posted on January 16, 2013
Facebook is now an app store. iPhone and iPad users running iOS6 can now download apps by clicking on Facebook ads. Facebook's app store will appear in a separate dialog box; once the app installs, users can pick up where they left off. They were previously redirected to Apple's app store. The new feature is a big step in prolonging the user experience and, crucially, getting mobile users toRead more