A medium-sized property management company with a portfolio spanning several towns, counties, and states.

Managing numerous properties in multiple towns and neighborhoods creates a lot of problems for property management companies. And our client, a management company with properties across the greater Philadelphia suburbs, was experiencing one problem that needed a custom approach. Because vacancy rates varied dramatically across regions, they couldn’t rely on a one-size-fits-all marketing strategy. Instead, they had to drive traffic to the properties that needed it most.

In order to meet these unique needs, Respage provided the client with a custom solution that assigned each geography with property-specific and region-specific options. With a click of a button, a campaign could be redirected to drive all traffic to a single property page or to the listing page for all properties. This provided the structure and flexibility to consistently deliver over 100 new leads each month at a lower cost-per-lead than any other source. This custom approach increased traffic to specific properties and continues to keep occupancy above 95 percent across the portfolio.